A French retailer explores new retail to get inspired and to solve a particular challenge
Challenges
• Develop a better understanding of Asia as their next potential market of growth
• Get inspired by best practices in retail
• Solve a particular challenge on how to leverage data to accelerate the company’s transformation
Methodology
To answer these challenges, we co-designed with their team a learning expedition during 5 days in Singapore and Shanghai in January 2019, for 12 founders of retail startups in which the VC branch invested.
We met experts, MNCs, startups, accelerators, and organised visits of new retail stores. We also facilitated debriefing sessions every day and a co-development workshop.
Outcomes (average note of participants: 8.6/10)
• Development of a long term vision for the future of their business
• Awareness on the importance of leveraging on data
• Fresh ideas of solutions to their most pressing business challenges
• A better understanding of the Asian market: societal trends, retail landscape, marketing best practices, market challenges…
• Identification of potential partners to develop in Asia